Inky but neat. Flowing but controlled. Modish perfectly balances two predominant aesthetics of fashion and lifestyle: the casually cool hand-drawn look, and the pixel-perfect slickness of digital design. This synthesis might be due partly to how it was created: it’s Laura’s first typeface that began life on an iPad, drawn with Apple Pencil. The result is a face that’s ideal for on-trend designs for food, clothing, cosmetics, retail packaging, or menus. As usual, it includes a plethora of 350 swashes and alternates, plus 43 ligatures.